By impersonating big corporations and corrupt leaders who put profits ahead of everything else, the Yes Men expose their abuses of the environment and human rights and draw media attention to crucial issues.
Over the last few years, The Yes Men have given away all their secrets to activists, sharing what they have learned from their last decade or so of doing “identity correction”.
The result is The Yes Lab, a workshop to help activist groups carry out media-getting creative actions on their own.
In collaboration with Andy Bichlbaum and Mike Bonanno of The Yes Men, participants will brainstorm fun, funny, and enjoyably risky ways to publicize issues of import to them and their communities… and, hopefully, millions of others. Why so much emphasis on fun and funny? Because over the years, the Yes Men discovered that important issues can be delivered to mainstream audiences by adding large dollops of laughter. Their low-budget, work-intensive actions have drawn regular coverage from the major outlets (the New York Times, CNN, Reuters, AP, AFP, BBC, NPR and more) highlighting normally under-reported issues, such as the Bhopal chemical plant disaster, the terrible climate position of the Chamber of Commerce, and the shuttering of available low-income housing in post-Katrina New Orleans, to name just a few.
Yes, you too want to learn the Yes Men’s identity correction techniques.