For the corrupt corporations, government agencies, lobbying groups and news outlets who become unwilling parties to The Yes Men’s colorful public relations disasters, the experience is known as “identity correction”.
The Yes Men impersonate the rich and powerful of the world with well-crafted parody websites, press releases on fake letterhead and thrift store business suits, combined with an element of absurdity and social engineering to engage the sensationalist nature of journalists and news institutions who seek a good story, and will sacrifice discernment and research in order to get it.
To shed light on institutional coverups and expose corruption at high levels, they hijack the media and deploy reveals of the misdeeds, abusive policies, and generally bad behavior of their targets.
The rich and powerful of the world then have no choice but to respond with a correction…. a correction that usually comes as an admission of guilt.
Frequent targets include Dow Chemical, whose stock price tumbled after The Yes Men made a well timed announcement on the BBC that Dow would accept responsibility for negligently causing the worst industrial disaster in history in Bhopal, India. A gilded phallus exploded from a World Trade Organization representative’s pants while demonstrating a management leisure suit designed to spy on sweatshop workers. A biofuel distilled from the corpses of climate change disaster victims and an Exxon janitor (played by comedian Reggie Watts), fouled the air at an oil and gas industry conference.
In their live presentations, the Yes Men share their techniques, methodology, and rebuttals as well as rare archival footage from their exploits.
Yes, you want to learn Yes Men-style identity correction.
Book The Yes Men