Dadara began his artistic career in the early nineties designing flyers and record covers, and doing live-paintings for the then burgeoning electronic dance scene. This early work, as well as projects such as the Dadababy speakers and the Greyman Statue of No Liberty, marked the start of an impressive career as a painter, installation- and performance artist, designer, and cartoonist. Since the turn of the century, his focus has shifted towards extravagant interactive performance-installations in public space. This includes starting his own bank and creating a religion based on social media. Many of these creations were built at the legendary Burning Man event in the Nevada desert. His work is a kind of tweaked mirror which reflects our society, blurring the lines between reality and fantasy. Perhaps a black mirror, but one that has a rainbow at the end of the tunnel.
Commissions include baby-shaped loudspeakers for B&W,[4] an Absolut Vodka ad, a Greenpeace campaign, invited artist for Expo 2000[5] in Hannover, and a 70 meters long mural for Leiden University in the Netherlands.
In the past 10 years, Dadara mainly focused on both large interactive art projects and making paintings. The common thread throughout most of these works is that they provide a commentary on contemporary society. Topics include on one hand governmental control, lack of transparency, privacy issues, and regulations, and on the other hand value creation, money, and dreams.
Dadara has given lectures, presentations and workshops at the Stedelijk, and Boijmans Museum of Art, HKU academy in Utrecht, Willem de Kooning academy in Rotterdam, at Fringe Theater Festival in Amsterdam, at start-up companies Pitchrs, Wovox and Toogethr, &Samhoud Consultancy Agency, ASN Bank and ABN AMRO Bank, and, at Envision Festival in Costa Rica, Boom Festival in Portugal, and Burning Man.
